What is wrong with Apple? New York Times

Even before President Trump’s tariff threatened to present Apple manufacturing work in China, the company’s struggle to make new products was leading some people inside its luxurious headquarters in Silicon Valley to wonder whether the company had lost its magic in one way or another.

The customs duties, which were presented on April 2, caused the Apple $ 773 billion in the market value in four days and lost its position for a short period as a company publicly trading in the world. But investors have already started exposure to the company, as they sent the price of its share by 8 percent in the first four months of the year, and doubled the S&P 500 decrease.

Apple was hoping to revive its wealth over the past year with virtual reality headphones, The Vision Pro, and an artificial intelligence system called Apple Intelligence. The headphones sales were disappointed, and the features of signing the artificial intelligence system were postponed because it did not succeed as the company expected.

The company’s issues confirmed how its reputation in innovation, which was once considered an essential element in its trademark, became Qatar, and feeds the anxiety between employees and frustration among customers. Those who know the company away from the fact that Apple, despite its years of its profits that challenge gravity, are disrupted through political fighting, a penny disk and talent depletion that often large companies, according to more than ten employees and former and current advisers.

Apple refused to comment.

A decade has passed since the latest commercial successes in Apple: Apple Watch and AirPods. Its services like Apple TV+ and Fitness+, which she provided in 2019, fails to compete in subscriptions. Half of its sales are still from iPhone, a 18 -year -old product that has been gradually improved almost every year.

Although Vision Pro sales were disappointing, Apple’s problems with Apple Intelligence Display within the organization.